2025 年，品牌迎来系统性的全面焕新

品牌形象、终端门店、视觉系统等全线升级

打造更加年轻、热辣、活力的全新感官体验

美国、日本、澳大利亚及直营店落地，海外直营店超 10 家

Zhangliang Malatang underwent a refresh, including its VI, store design, and customer experience with a younger, bolder, and more dynamic brand image. New company-owned stores launched in the U.S., Japan, and Australia, bringing the total number of overseas company-owned stores to over 10.